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What is franchising?
Franchising is the practice of using another company's successful business model. For the franchisor, the franchise is an alternative to building 'chain stores' to distribute goods and avoid the need for investments and liability for a chain. The franchisor's success depends on the success of the franchisees. The franchisee is said to have a greater incentive than a direct employee because he or she has a direct stake in the business.
A business involved in franchising usually have the following attributes:
- A good track record of profitability
- Ease of duplication
- Detailed systems, processes and procedures
- A unique or unusual concept
- Broad geographic appeal
- Relative ease of operation
- Relatively inexpensive operation.
As practiced in retailing, franchising offers franchisees the advantage of starting up business quickly based on a proven trademark, and immediate access to the tooling and infrastructure, as opposed to having to develop them.
Two important payments are made to a franchisor: (a) a royalty for the trademark and (b) reimbursement for the training and advisory services given to the franchisee. These two fees may be combined in a single 'management' fee. A fee for "disclosure" is separate and is always a "front-end fee". A franchise can be exclusive, non-exclusive or 'sole and exclusive'.
Source: wikipedia.org
Source: wikipedia.org
E-Franchise is a simpler, online version of franchising and this concept is employed by a team of entrepreneurs from Uptrend2u.
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